Wednesday, June 1, 2022

French brand Jacquemus leaves Russia -


Fashion brand Jacquemus, created by Simon Port Jacquemus, creates at least a few iconic pieces every season that quickly become popular with it-girls from worldwide. He enjoyed success in Russia, but now the brand has decided to leave our country.

Recently, Jacquemus presented a new collection and, obviously, things from it will be the last couturier work that can be bought in Russia. Simon Porte Jacquemus announced the suspension of deliveries: foreign media reports that the designer personally made such a decision. He has already written a letter to Russian retailers and terminated all contracts with local companies.

However, fashion industry experts have their own opinion on this matter: they believe that the founder of Jacquemus was forced to do this because of the recent legislative restrictions adopted in France. Local designers were advised to refuse to cooperate with Russian stores under the threat of funding restrictions by the Federation of the Textile Industry. Some French journalists report that those who dare to break this rule also face fines of up to $31,000.

Since the beginning of the special operation, about a thousand foreign companies have announced their withdrawal from Russia. Some of them suspended their activities, not being sure that they would not be able to return to the country. While some are in ” standby mode, “others have completed the sale of the business or have completely abandoned the idea of ​​resuming work in the country. However, there is an opinion in the media that many of them will return by September. It is believed that some brands will do this if only to avoid serious losses due to parallel imports, which the Russian government approved in May.

Simon Porte Jacquemus founded his own brand at the age of 19: he was inspired by the collections of Jean-Paul Gaultier, whose work he fell in love with at the age of 8. Even though he did not have special education, he was able to make the brand incredibly popular. Jacquemus turned micro bags, wide-brimmed hats, and unusually shaped heels into a trend. Last year, the entire fashion industry was discussing the sexy cardigans he created with one small clasp.


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