Gigi Hadid released a collection of swimwear and starred in the campaign herself
27-year-old Gigi Hadid manages everything literally. She not only takes care of her daughter Khai but also continues to shoot for various campaigns and occasionally goes on the podium.
And the other day, the fashion model even introduced her own line of swimwear, designed for the Frankies Bikinis brand.
The backdrop for the advertising campaign was nature: trees, a meadow, and a pond. The founder of the brand, Francesca Aiello, also took part in the shooting.
Together with Gigi, the creative director of Frankies Bikinis, Francesca Aiello presented the summer collection. The choice of a model as an ambassador is not surprising because Francesca and Gigi are childhood friends.
Judging by the videos and rare footage on the Web, we are waiting for an extremely romantic bikini with frills, bows, and floral prints. This is likely the result of Gigi drawing inspiration from her own childhood in Pennsylvania. The new Frankies Bikinis collection features one-piece swimsuits, bikinis, leggings, tops, and tank tops. And the palette is dominated by pale yellow, white, and pastel blue.
“We designed this collection with a lot of love, and I think it really comes through in the details in the fabrics, prints, and styles we chose. Frank and I are very sociable, but at the same time, big couch potatoes, and the collection reflects this side of us,” said Gigi.
Advertising shooting, the results of which Hadid shared on social networks, took place in nature. Romantic swimsuits fit perfectly into the landscapes – trees, a meadow, and a pond.
Previously, Gigi Hadid, along with her sister Bella and Versace creative director Donatella Versace, starred in the Italian brand’s campaign. They posed for photographers Mert Alas and Marcus Piggott.