Bulgari appoints Anne Hathaway as its new ambassador
Anne Hathaway has long been dubbed an elegant queen who has clearly found the “elixir of youth. “It is not surprising that the actress with a gentle appearance and a light disposition was awarded the title of Bulgari’s new ambassador. On Tuesday, the Italian brand released a campaign called “Unexpected Miracles,” in which the movie star starred alongside Zendaya and other representatives of the brand. They wander around the luxurious palazzo in Bulgari decorations and enjoy the atmosphere of picturesque Rome. Not surprisingly, it was director Paolo Sorrentino who brought this idea to life.
Ann made her debut as a jewelry brand ambassador at the Cannes Film Festival last week, where she was released in a dainty white Armani Privé sequined dress paired with a Bulgari Mediterranean Reverie necklace and a matching high jewelry sapphire ring.
In addition to Hathaway and Zendaya, the new Bulgari campaign featured Blackpink’s Lalisa Manoban, Chinese actress Shu Qi and Priyanka Chopra, who presented a collection of jewelry and watches. In the pictures, Hathaway appeared in products from the classic Serpenti line, as well as jewelry and watches from the Divas’ Dream collection. Zendaya tried on jewelry from the B.Zero1 and BB collections, while Priyanka Chopra tried on pieces from the high jewelry collection and Serpenti. Manoban presented necklaces and rings from the B.Zero1 and Divas’ Dream collections.
Recall that Zendaya and Lalisa have been holding the honorary post of company ambassadors since 2020, and Priyanka Chopra became an ambassador last year. Qi has been a brand ambassador for a long time, and now it’s Ann’s turn!