Sunday, May 15, 2022

An unexpected tandem: Kaia Gerber and Anthony Hopkins appeared in the advertising campaign of the Loewe brand for the fall-winter 2022 season -


If we talk about Loewe, then the Spanish fashion house definitely likes to play with color. This time, inspired by a bright and bold palette, the brand has presented its playful story for the fall-winter 2022 season to critics.

Shot by renowned German photographer Jurgen Teller, the advertising campaign features Welsh actor Anthony Hopkins, American model Kaia Gerber, Saudi Arabian musician Alewya, Japanese Paralympic athlete Maya Nakanishi and American sculptor Linda Benglis. Thanks to such a broad creative “palette” of world celebrities, the most unexpected places on our planet became the stage for the new campaign because the shooting took place in several cities at once.

To convey the spirit of unlimited freedom, the characters of the advertising campaign presented clothes and accessories in a beauty salon, in a bubble-filled bath right in the middle of the road, in a gym, outdoors by the pool, and in an art studio, and so on. The brand is not afraid to set bold accents, so it is impossible to take your eyes off the white fluffy sheepskin coat, multi-colored knitwear, herringbone coat with lots of enormous silver buttons, and sculpted tops.

As always, leather goods are the hallmark of any LOEWE collection. The campaign features the Amazona 16 Square, Flamenco Clutch, Puzzle Edge small model, Anagram Tote, and Anagram Studs T Tote. All you have to do is decide whether the accessory in shades of tangerine, black cherry, iris, lime, dusty green, catchy metallic, or maybe all at once suits you perfectly? In any case, we advise you to evaluate funny and metaphorical images performed by world celebrities. The Loewe very winter 2022 collection will soon be presented on the official website and in the brand’s boutiques.

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